Simply put, stupid shit sells.
Stupid shit sells because:
- People are stupid
- People demand (yes, demand) stupid shit
Ever notice those ridiculous ads on your sidebar for the “one magic pill that cures obesity”?
How about those Nigerian Prince emails you thought people stopped opening back in 1997?
People click on both of those things thousands of times a day, and that’s why they still exist.
This is because people – especially average people – make decisions based on emotion rather than logic.
This is the entire recipe behind sales. Sell the emotion, not the product or the logical reasons why you need it (honestly, most products are little more than useless toys and poisons).
Ever hear of the expression “sell the sizzle, not the steak”? Exactly.
This is why fat loss, hair care, make up, etc. will always be an evergreen market.
People will never stop buying that shit because it’s tied to vanity (self-perception), and is thus extremely emotional.
Emotional area = $$$.
There’s a huge, huge fucking downside to all of this though.
That downside has made many a humanitarian entrepreneur more or less “give the fuck up” trying to actually “help” people “logically”.
Don’t bother trying to make a product or service that genuinely helps people.
As fucked up and cold as that sounds, the truly fucked up part is that despite how obviously good-for-humanity your product might be, if it doesn’t validate an insecurity, selling it will be like pulling teeth.
Hell, you’ll find that without the right emotional triggers, you might not even be able to GIVE AWAY your product or service, which very well could be stellar and ahead of the pack.
This is exactly what happened to me, and exactly why I went from personal fitness training as a “career”, and turned it into a professional hobby.
Now people pay money to workout with me. I no longer “train people” personally ( I do for an astronomical hourly fee to purposely deter interest). You want to get in shape, you fucking find me on your own time. I don’t chase people and advertise how I will help them lose weight.
Advertising health and fitness to average people is a losing battle in all possible ways.
Average people don’t give a shit about value. They don’t care. If they did, they wouldn’t be average.
I’ve spent years creating customized programs that scientifically cause people to lose fat and build muscle. They don’t care. It’s not fast enough. It requires too much “effort”.
The irony is the amount of effort it takes the average person to earn $40 isn’t taken into account when they blow that $40 on useless shit that they believe validates their meaningless existence.
I both laughed maniacally and wanted to throw up when I started selling generic protein powders out of my gym.
I saw other people “getting away” with selling absolute garbage for a high price, so I jokingly made a small investment and tested it out.
It was basically chocolate sawdust in a plastic jug.
I spent time creating a really nice label for it though, and now people are more interested in the $40 jugs than an hour of personal training.
The fucked up part is people know supplements are mostly bullshit, but they buy them anyway. They also know the real secret is old school exercise and diet in a structured manner. They will not buy it no matter how palatable you make it.
This is America. This is capitalism in 2017. This is the low-impulse control, effort-avoiding reality we all live in now. People are psychologically warped beyond any hope of repair.
It’s because of this – and years and years of attempting to produce empowering, life changing products for good people who are just stuck in a bad spot – that I now say with 100% certainty:
They are the majority.
Take their money and use it to fund your personal goals, missions, and fulfillments.
It is not your job to be the morality police.
You’ve been sold a (convenient) lie that in order to be successful and wealthy, you need to concoct some insanely complex, circuitous method of making money while making the world a better place.
That reality doesn’t exist. I really, really wish it did. Probably more so than you do.
The people who sold you this lie are making bank off of you via advertising, blogs, and other monetization methods while you sit online all day and assume “this is all there is to do”. Of course it is. You’re a consumer in that situation.
In that scenario, YOU are the average person being suckered.
Nobody told you that you can start producing, and let other people consume from you.
This is because other producers want less competition.
People are lying to you so they can have more for themselves. How moral!
You need to break out of this mold and realize life at its core is amoral.
This is exactly why emotion is the primary handle for manipulation and behavior control: everyone wants to be perceived as altruistic while “secretly” doing things to get what they want.
You are not a bad person for funneling resources to yourself.
You’re actually an average person for thinking the world works in any other way, and denying you want things because of other people’s opinions on the morality of the topic.
Start using emotion to your advantage to make serious money, and stop using it to paralyze yourself with self-incessant, internalized bullshit.
The longer you rationalize not doing this, the more your life is going to suck precisely because of average people.
I will tell you right now you will not find fulfillment through sales or a career.
You need to funnel money and make it make your lifestyle work the way you want, right now, or you’ll never truly be happy.
For me, it was letting people fund my passions and professional hobbies, making those things an LLC, then legally living off of them. The proof is in the pudding, folks:
I’m considering doing a live talk on this very topic, but my time is my most valuable resource.
If a group of people can get together and collectively provide $100.00 USD for the hour (5 people $20/ea., 4 people $25/ea., 3 people $33.33/ea., etc.), I will speak and answer any questions via GoogleChats at a scheduled time.
Email me at TheRedPillReality@Gmail.com and let’s see if we can make this a regular thing.
Unlike the majority of blogs on the internet, I’m not trying to sell you jack shit; I just value my time first and foremost, and enjoy talking with like-minded people on these topics.
Being compensated isn’t evil. If you like what I have to say and want to hear more perspectives like this, email me and I will make it worth your time.